Hello, I Am Moon Arsal.
Custom WordPress sites, brand identities, and headless web applications built with clean code and bold creativity.
100+
Projects Done
10+
Years Experience
50+
Happy Clients
Satisfaction
EXPERTISE & VALUE
What You Will Get.
TRACK RECORD
My Work Experience.
Lead WordPress & Graphic Designer
Moon Arsal Studio — Remote / International
- Architected 40+ custom, speed-optimized WordPress themes & WooCommerce stores.
- Designed high-converting brand identities and visual design systems for international clients.
- Integrated custom API workflows, payment gateways, and headless WordPress setups.
Senior UI/UX & Web Developer
Global Digital Agency — Canada (Remote)
- Spearheaded frontend design systems in Figma and converted them to production-ready WordPress templates.
- Boosted average client site loading speed by 45% through Core Web Vitals optimization.
- Built custom Gutenberg block plugins and interactive web applications for enterprise clients.
Graphic Designer & Branding Specialist
Creative Media Studio — USA
- Created vector brand assets, typography guides, and complete visual identity packages.
- Designed high-converting marketing collateral, social media assets, and UI wireframes.
- Developed identity packages for 30+ growth-stage companies across tech and e-commerce.
Junior WordPress Developer
Freelance — International
- Customized WordPress themes and developed responsive HTML/CSS layout templates.
- Maintained 50+ client websites with 99.9% uptime, security updates, and performance tweaks.
- Collaborated with international clients to deliver tailored website solutions on schedule.
THE ARCHITECTURE BEHIND EVERY SITE
How We Turn Ideas Into High-Performance Digital Products.
Brand & Identity
Logo design, visual rules, color & typography system
UI/UX Prototyping
Figma wireframing, responsive layouts, user flow
Custom WP & Code
Clean block themes, Custom API integrations & Scalable Code
Performance & Launch
100/100 PageSpeed optimization, SEO structure, security
01. Strategic Brand & Identity System
We establish a memorable visual identity. Every color choice, vector emblem, and typography pairing is engineered to communicate authority and trust.
- Vector logo package & emblem variations
- Custom color palette & contrast accessibility rules
- Comprehensive brand design guideline PDF
02. User-Centered UI/UX Wireframing
Before writing code, we prototype every page view in Figma to perfect conversion paths, micro-interactions, and mobile responsiveness.
- Mobile-first responsive layout architecture
- Clickable interactive prototype with user flow testing
- Pixel-perfect design tokens ready for development
function buildCustomWP() { "Clean Code"; }
03. Clean WordPress Code & API Integrations
We convert Figma designs into lightweight WordPress block themes with zero bloat, custom Gutenberg blocks, and custom REST API integrations.
- Bespoke block themes with zero bloated third-party page builders
- Tailored Elementor custom widgets & ACF field architecture
- Scalable WooCommerce & REST API connectivity
04. 100/100 Speed Optimization & Launch
We optimize image compression, asset loading, server caching, and technical SEO structure to achieve perfect 100/100 PageSpeed scores before launch.
- Core Web Vitals optimization & instant load speeds
- On-page SEO schema markup & sitemap indexing
- SSL, firewall security hardening & daily backups